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Stealing Like a Designer: How to "Borrow" Genius from Classic Logos

O
Orzlogo Team
January 15, 2024
6 minutes

Learn how to creatively 'borrow' from classic logo designs without getting sued (hopefully).


Stealing Like a Designer: How to "Borrow" Genius from Classic Logos

Let's be real—we're all design thieves here. At Orzlogo, we believe in the "orz" spirit, which is basically a fancy way of saying "we bow down to the design gods who came before us." Today, let's talk about how to creatively "borrow" from classic logos without getting sued (hopefully).

Why Bother Studying Old Logos? (Besides Looking Smart)

Classic logos are like that one friend who's been cool since 1995 and still hasn't aged a day. By studying these timeless designs, we can:

1. Figure out why some designs just work
2. Learn to make people feel things with just shapes and colors
3. Stop making logos that look like they were designed in MS Paint

How to "Analyze" Classic Logos (aka Stalk Them Like a Design Detective)

1. Google Logo: The Rainbow Unicorn of Tech

What Makes It Tick:
- Sans-serif font that says "we're approachable, not stuffy"
- Four colors that basically scream "we've got personality!"
- Rounded edges that make you want to hug your screen

What We're Stealing:
- Being colorful doesn't mean you're childish
- Typography can be your secret weapon
- Sometimes the simplest solutions are the best (who knew?)

2. Apple Logo: The Minimalist Overachiever

What Makes It Tick:
- So simple it makes other logos feel insecure
- Uses negative space like a design ninja
- Looks good on everything from a watch to a billboard

What We're Stealing:
- Less isn't just more—it's sexy
- Empty space is your friend, not your enemy
- If you need an explanation, it's probably too complicated

Turning Design Theft Into Art (The Legal Kind)

Step 1: Become a Logo Detective


Pick a classic logo and stalk it like it's your ex's Instagram:
- What colors are they using and why?
- What font is that and where can I get it (legally)?
- What shapes are they hiding in there?
- What's the tea behind this design?

Step 2: Steal the Soul, Not the Body


Don't be that person who copies everything—steal the ideas:
- Why did they choose that color? (Psychology, baby!)
- What mood is that font trying to set?
- What's that shape really saying?

Step 3: Put Your Own Spin On It


Make it yours like you're adding your favorite toppings to pizza:
- Experiment with colors that match your vibe
- Pick fonts that speak your brand's language
- Add your own secret ingredients

Let's Get Practical: From Copycat to Cool Kid

Let's take Google's rainbow magic and make it your own:

Original Goodies:
- Clean, friendly typography
- Colors that party together
- Rounded corners that are soft like butter

Your Remix:
1. Start with your brand name (duh)
2. Choose a font that matches your personality
3. Pick colors that make you feel something
4. Add your special sauce

Our Tools Are Your Weapons of Choice

At Orzlogo, we've got more logo generators than you've had cups of coffee this week:

- Google Style Generator: For when you want to be colorful but professional
- Nintendo Style Generator: Perfect for that retro gaming vibe
- IBM Style Generator: When you need to look like you mean business

The Bottom Line

Paying tribute to design masters is basically just being a design fanboy/fangirl with better taste. Every classic logo is packed with more design wisdom than a year of design school. Study them, learn from them, then make something that's uniquely yours.

Remember, at Orzlogo, we're all about standing on the shoulders of giants—just try not to fall off, okay?

Ready to Create Your Own Logo?

Inspired by what you've learned? Put these insights into practice and create a logo that pays tribute to the masters while being uniquely yours.